starbucks
The Green Card
If you are a coffee lover like me, receiving or giving a coffee gift card will put an instant smile on your face. With the new Conservation International Starbucks Gift Card, you get a little something more to smile about. From March 9th to December 31st, 2010, every time the CI card is used, Starbucks will donate five cents to Conservation International in order to help with their efforts to decrease deforestation and continue to find solutions to climate change. Starbucks Coffee has teamed up with Conservation International for more than 10 years in order to improve ethical sourcing of coffee and fight the global climate change that threatens the growth of coffee beans.
Peter Seligmann, Chairman and CEO of CI states that “the alliance between Starbucks and Conservation International is an important step in reducing emissions from deforestation, which accounts for 20 percent of all the carbon released into the atmosphere – double the world’s cars, trucks, and trains combined. Our partnership engages one of the great corporations, their customers and coffee farmers in this battle against climate change. By stepping up this partnership we have aligned our existing work and success to address the most pressing issue of our time.” For details about › Continue reading
