The Chic Ecologist

Eco Eliteism – Greener Than Thou – Are you a Green Snob?

I recently received an email with a footer that read: “Please consider the Environment before printing this email. Think Green.” The interesting thing is that it actually made me kind of mad. The person who sent me this email is anything but green, and frankly I wouldn’t be surprised if they thought green living had more to do with color choices than the earth or the environment. This got me thinking though, have I become an eco-eliteist? Am i so into my own ‘green-ness’, that I deny any attempt, genuine or not, at other becoming green or doing something that will benefit the earth regardless of how they feel about it? I guess it has a lot to do with the whole concept of Greenwashing. That it’s cool to be green, but people don’t think or embrace it, they turn it into a marketing line, a ploy, a fad. › Continue reading

Tags: eco elite, Environment, green marketing, greenwashing, Political

What is Greenwashing – The Spin of Environmentally Friendly Marketing

Many of you may have heard the term ‘Greenwashing’, yet, it is becoming more and more common in today’s marketplace. With the explosion of all things green, organic, natural, eco friendly, and environmentally conscious has come deceptive marketing. Greenwashing originally has been defined as ‘to market environmentally friendly behaviors or products with an underlying purpose of profit increase’, however it has morphed into a more underhanded marketing technique of promoting a product or feature as environmentally responsible when it has little to no affect at all. It can get very shakey around things such as automobiles, or products by which their very existance are damaging to the environment being marketed as ‘green’ in the relative sense of having less of an impact on the environment.

This is to be expected in a society where people tend to jump on bandwagons without taking adequate time and energy to explore what they are committing to. We become less discerning, or may not even know what the reasons why we are suddenly › Continue reading

Tags: environmentally friendly, green, green marketing, greenwashing