green marketing
Antioxidants and The Greatest Health Discoveries
Super foods and Supplements are like the stock market – you want to invest over the long term and diversify for best results. With all the attention given to the ‘newest’, ‘greatest’ and ‘exotic’ super foods with mega antioxidants like acai, goji berries, pomegranate and blueberries, you may get sucked into the marketing hype and lose sight of the actual benefit. It’s like greenwashing for healthy foods.
At prices double or triple what you would expect to pay for other healthy fruits and vegetables, it makes you wonder- is this really worth it? The answer is, only if you like the way it tastes, because that is going to be the biggest difference you are going to notice.
While these may be high in a few beneficial antioxidants, you aren’t going to turn into superman consuming them, in fact you may lose out in other important vitamins and minerals by ignoring the less flashy fruits and vegetables.
New and Hot:
Açaí – A berry from the Açaí Palm, found mostly in Central America, has been a staple food of many of the Brazilian jungle dwellers for generations. Far from the antioxidant powerhouse it is marketed as- while it contains more than oranges and apples, it has less antioxidants than the more common blueberry, and black cherry, concord grape or even red wine.
It is a great addition to your existing food selection, but at $5.00 a bottle it’s probably just as healthy as a $1.25 bottle of grape juice.
Goji Berries (Wolfberry) – A berry originating from China has been associated with healing powers and high vitamin C content. Also greatly misrepresented, the dried berry loses a great deal of its potency and are comparable to the levels you would find in a citrus fruit such as an orange or lemon. While tasty, these berries don’t deliver on their lofty health benefits.
Tools for Sustainable Investing
One way I like to try and make a difference is supporting sustainable companies that I can feel good about. There are two ways to do this, one is by buying their products, the other is by investing in their future and showing your support and investing in their future. The second way also leaves you an opportunity to benefit from the success of that company.
I try and keep an eye out for new and sustainable companies, environmentally responsible stocks and mutual funds that promote eco-friendly and socially conscious values. Honestly this has paid off for me much better (especially in the long term) than most of my other stock or mutual fund picks. I recently found and interesting investing tool called the Dow Jones Sustainability Index (DJSI), which are a collection of global indexes tracking the financial performance of the leading sustainability-driven companies worldwide.
A partnership between the Dow Jones Dow Jones Indexes, STOXX Limited and SAM they provide asset managers benchmarks to manage sustainability portfolios. The nice thing is that you are able to access them as well for your investment decisions. You are able to look up companies and filter them by key factors outlined by the index.
For each company, the input sources of information for the Corporate Sustainability Assessment consist of the responses to the online questionnaire, submitted documentation, policies and reports, publicly available information and SAM Research analyst’s direct contact with companies. Each sustainability assessment is verified by PricewaterhouseCoopers.
Eco Eliteism – Greener Than Thou – Are you a Green Snob?
I recently received an email with a footer that read: “Please consider the Environment before printing this email. Think Green.” The interesting thing is that it actually made me kind of mad. The person who sent me this email is anything but green, and frankly I wouldn’t be surprised if they thought green living had more to do with color choices than the earth or the environment. This got me thinking though, have I become an eco-eliteist? Am i so into my own ‘green-ness’, that I deny any attempt, genuine or not, at other becoming green or doing something that will benefit the earth regardless of how they feel about it? I guess it has a lot to do with the whole concept of Greenwashing. That it’s cool to be green, but people don’t think or embrace it, they turn it into a marketing line, a ploy, a fad. › Continue reading
What is Greenwashing – The Spin of Environmentally Friendly Marketing
Many of you may have heard the term ‘Greenwashing’, yet, it is becoming more and more common in today’s marketplace. With the explosion of all things green, organic, natural, eco friendly, and environmentally conscious has come deceptive marketing. Greenwashing originally has been defined as ‘to market environmentally friendly behaviors or products with an underlying purpose of profit increase’, however it has morphed into a more underhanded marketing technique of promoting a product or feature as environmentally responsible when it has little to no affect at all. It can get very shakey around things such as automobiles, or products by which their very existance are damaging to the environment being marketed as ‘green’ in the relative sense of having less of an impact on the environment.
This is to be expected in a society where people tend to jump on bandwagons without taking adequate time and energy to explore what they are committing to. We become less discerning, or may not even know what the reasons why we are suddenly › Continue reading
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