green labels
Future Standard Eco Shopping
A newcomer to the Eco shopping world, Future:Standard is all about ethical style. With well established and even some newcomer eco friendly designers such as Alex and Ani, and everything from recycled handbags to eco underwear.
“Future:Standard came about because I am looking forward to the day when clothing (and all of our products) does not need to be labeled ‘organic’, ‘sustainable’, ‘fair trade’, etc. That it is just assumed that it is all of these things, that it is the standard.”
Using the guideline of only buying from designers and manufacturers that have taken into account the planet and the people producing the item with a high value placed on the environmental and social impact.
In a world of imperfect products Future:Standard set their standards high. Each designer and brand brings something different to the table, from philanthropic business models to organic materials and fair trade certification.
Items that are selected must be transparent in their design, manufacturing and distribution processes.
“We look for brands that are doing what they can. We look for items products with a smaller footprint and a concern for the people behind the product. We ask each and every designer about their production processes. If it seems like the designer is working to become more sustainable and ethical, we will reward them by buying. We hope that traditional brands will begin to realize the value in creating ethical items.”
Eco Labels and Logos
Eco Labeling can be confusing, and with so many different green logos out there, who do you trust? Luckily, many of the statements, such as Organic and Fair Trade, are regulated to some degree, so you can feel safe knowing that it isn’t ambiguous. With all that greenwashing out there, others can be a bit tricky, such as ‘Natural’ and ‘Eco-friendly’. Here is a quick guide covering the basics when it comes to organic, fair trade, humane, cruelty free, animal testing and more. These are the logos and labels you want to look for and trust.
