Eco Fashion
Destroying Clothes- Brand Managmenent and the Apparel Industry
It really is quite a dilemma, the question of brand and style management and environmental stewardship has been at the forefront of controversy since the H&M and Walmart clothing destruction and disposal incident. This conjures up a similar dumpster diving topic of food disposal by grocery stores and restaurants, food safety concerns can pose some justification while the destruction of clothes can be more difficult to explain.
Given that people are dying of exposure around the world and there really doesn’t seem to be any cause to destroy perfectly good clothes, there are two issues one must consider- Brand management and the fragile economy of clothing manufacturing. In some ways they can be interconnected although one is detrimental to a company, the other can doom an industry.
Brand management to some is not an excuse, but in our society it is a necessity. Much like the regulation of food production to maintain pricing, people starve as a consequence, however, it is needed to maintain the industry. If a brand is de-valued, it can bring about the death of the company. If you had just purchased a new jacket at a store for $100, and then started to see that same jacket being worn by homeless, showing up in large quantities at second hand stores and charities, it would probably disappoint you or make you feel like you got ripped off (you paid decent money for something that others are getting at a heavy discount or even free). Not only does it sabotage the ‘style’ (style inherently involves an exclusivity factor or comparison with ‘stylish’ people), but it de-values the item knowing that you over-paid for it. This will cause a collapse in the brand as no one will want to pay that much for their items if they can get it cheaper elsewhere, or know that ‘societal unsavory individuals’ will be wearing them at the same time.
The other, and probably least recognized issue is the affect on the clothing industry as a whole. This has been a particular problem in very poor regions of Africa and South America. The infiltration of charities giving away free clothes has destroyed any hope of a local industry and sadly closed down the manufacture of traditional style clothes. In areas of true extreme poverty, where the chance of death from exposure is a real risk, these practices have indeed saved lives. It is the collateral damage from an over-abundance of these items which has spread throughout these areas that wreak havoc on the local clothing industry.
Reusable Shopping Bag Choices
Shopping bags have really come a long way. Baskets turned into paper grocery bags, which then gave way to disposable plastic bags, and now up next in the evolution of the shopping vessel is the stylish reusable tote bag. A lot of cities are beginning to tax disposable plastic bags in grocery stores, and rightly so in my opinion (just see my post on the Pacific plastic trash island to see why), and with pocket size replacements that can go anywhere, there really are no more excuses.
So lets get into it:
Flip and Tumble
Material: Ripstop Nylon
Size: The size of a peach folded, carries 2x the amount of a common plastic shopping bag. (12″ x 14″ x 5″)
Cost: $7-$12 depending on quantity
Why: The smallest and easiest to crunch down to fit into your purse or backpack
They have a wide palate of colors/prints, and the single long padded handle strap allows you to shoulder the bag. Also check out their produce bags.
Baggu Bag
Material: Ripstop Nylon
Size: Folds into a flat 5 “x 5″ pouch, carries 3x the amount of a common plastic shopping bag (15″ x 25″ x 6″)
Cost: $6.50-$8 depending on quantity
Why: Cheapest and highest capacity, but doesn’t fold as small
Wide range of sizes and colors, two wide loops for shoulder carrying. Also check out their high-capacity bags for less trips.
Envirosax
Material: Lightweight polyester, bamboo, linen and fine grade hemp
Size: Rolls into a 4″ x 1.5″ pouch, carries 2x the amount of a common plastic shopping bag (19.5″ x 16.5″ x 5″)
Cost: $7.50-$26 depending on quantity and material
Why: Wide range of materials as well as styles
Popular designs, graphics, colors and styles for children as well as diverse materials make Envirosax worth checking out.
Etsy Find:
Material: Recycled/Re-used T-shirt
Size: 16″ x 17 1/2″ with a 3″ gusset – roll up secured with an elastic band
Cost: $24 custom orders accepted
Why: Unique, no new materials used, great example of reuse.
Very cool look, fully lined and handcrafted. Etsy is going to have many one-off, custom and unique bags to select from.
Finisterre UK Surf Clothing
As a Christmas gift this year I received a surfing video from a friend which got me not only dreaming of surfing, but also of some of the great surf gear out there. This being winter for us up in the Northern Hemisphere, warm clothes and green wetsuits are required to ride our eco-friendly surfboards.
A company called Finisterre, based out of the UK, is doing great things in the world of surfing, and really for all outdoor activities. Also founders of Offset The PLC, they are working to reduce the amount of waste found in consumer goods today. Less raw material waste, production waste, transport waste, and ultimate disposable waste.
“After a certain point the correlation between material goods and happiness breaks down to such an extent that it is questionable as to whether a relationship actually exists.
So again we find less is more.”
With company values like that, along with truly eco-friendly products, and a One Percent for the Planet member, they earn five stars with me.
Neogreen Insulated Lunch Totes and Kozees
I usually tote my lunch to work in a re-used paper bag, but by the end of the week that bag ends up looking pretty haggard. Thankfully the guys over at Neogreene heeded my call and sent me one of their new eco-friendly insulated lunch tote along with a waterbottle cozy.
Many of you may remember my article a little while back about green neoprene technology, where I first mentioned Neogreene and their laptop sleeves. They have since expanded their line to include lunch totes, water bottle cozies and wine bottle carriers in a spread of color combination’s.
Aside from how green they are, they are also very cool looking and well constructed. I have to be honest in saying the shapes are a bit feminine for me (rounded corners and such make them look a bit like womens handbags) but my girlfriend loves them. I’m not giving up the cozy though- it is perma-plastered to my stainless steel kleen kanteen.
As you may have noticed, all the products have animal names. These are endangered species, a reminder that GreenSmart now donates 10% of net profits to the World Wildlife Fund and other environmental organizations.
Design Within Reach Eco Design Water Filter
I do despise bottled water, but that doesn’t mean I don’t want to drink artesian spring water. Lucky I came across this beautiful and elegant water pitcher by Design Within Reach (DWR). I do own a Pur water filter pitcher, but I have never liked all that plastic (and large disposable plastic water filters). DWR fills this need beautifully with a water pitcher that is fit for your table (even with the filter elements in it).
Water is filtered through Iouseki stones and Binchotan charcoal, creating fresh, mineral-rich water. While not necessarily the greenest, the stones come from the mountains in Kanazawa, the capital city of Ishikawa Prefecture, on the Sea of Japan coast. The charcoal filtration elements are specially prepared for potable water use, and also works as a deodorizer to create odor-free water.
Shoes that Biodegrade, even in a Landfill?
I was shocked, just as you might be after my last article on how long things take to biodegrade. It seems to be biodegrade month here on The Chic Ecologist, so I am very happy to be reporting on a company that has developed a way to allow their product to biodegrade in a non-compost environment – particularly a landfill.
Sustainable shoes are starting to gain some attention from Toms and Reef, to even New Balance, larger shoemakers are getting into it. There have been a few pioneers in this industry, shaping it as they go, one of these brands is Simple.
Simple Shoes are coming out with a new line of shoes called BIO-D with a biodegradable outsole and midsole with an impregnated pellet mixture containing millions of tiny microbes to ensure it’s journey to dirt. Like their existing line of ecoSneakssustainable footwear, they are made with materials such as recycled car tire bottoms, hemp uppers, organic cotton linings, recycled plastic bottles (PET) shoe laces and foot beds, and water-based glues.
The process only begins in landfill or compost-like conditions, so they will not be a pile of dirt in your closet overnight. Because they can degrade in both anaerobic (without oxygen) and aerobic (with oxygen) conditions, they actually will break down in a landfill.
Friday Eco-Friendly Finds
I get so many requests, tips and emails every week (more than I could possibly write about or feature) that it would be a shame for me to withhold them from my readers. Here are some of my favorites from the last week including sustainable gift wrap, eco-friendly soaps and recycled fire hose bags. Enjoy!
Living Ethos – Sustainable Gift Wrap
LivingEthos produces sustainable gift wraps for any occasion. I am a big fan of this site, especially the design and overall look- their products look very cool too. Founded by a former solar energy marketing mom, LivingEthos is a solution to a wasteful disposable gift wrap problem. Designed to be easy to use, sturdy enough to last for decades and look “so stylish that my not-so-green family and friends wouldn’t roll their eyes at the sight of it,” I think she was successful.
We believe that you shouldn’t have to sacrifice style to simplify your life and make eco conscious choices. Our job: bring clever, hip (not hippy), planet-friendly solutions to everyday life.
These are more than your run of the mill drawstring bags, each gift wrap is made from cotton (with plans to source organic cotton in the future), 100% recycled polyester and are colored using formaldehyde-free and AZO-free dyes. The attention to detail even goes so far as:
• Drawstring grosgrain ribbon creates a decorative gathered top
• All inside seams are finished
• Bottom gusset helps our gift bags sit up straight
• Finished buttonhole edges to eliminate fraying
Soap Hope – Eco Friendly and Skin Friendly Soaps
Although not the best designed website, this book shouldn’t be judged by its cover since all the soaps they carry are hand selected to ensure that it is truly 100% all-natural and cruelty-free. Soap Hope carries brands like Indigo Wild (goat’s milk bars are great for eczema, psoriasis and acne!), Hugo Naturals, A Wild Soap Bar, Pangea Organics and Fraiche.
Not only do they carry amazing soaps, they also use environmentally sustainable business practices to cut costs. Shipping in reused locally-donated and clean cardboard boxes, dubbed the “Ugly Box”, they are broken down to fit each order so that each box gets another round or two of use before being recycled. All unnecessary packaging material is cut out to reduce shipping costs and waste.
In addition, Soap Hope operates under the paradigm of “Good Returns,” which means they invest 100% of yearly profits in micro lending funds for women entrepreneurs around the world.
Feuerwear – Recycled Fire Hose Bags
Constructed of recycled firehose, truck tarpaulin and safety seat belts, this gear is HOT. Feuerwear has bags, belts and wallets all made from fire fighting gear saved from the landfill. The designs are all very unique since they incorporate the natural coloring of the hose, printed numbers and identifying marks, so you will always get an one-of-a-kind original item.
They also just teamed up with notorious Berlin street artist El Bocho to create a line of limited edition works, check them out before they are all gone!
If you have any tips, suggestions or faves, send them to me! Just click on the Contribute tab above and it might make it’s way onto the homepage!
New Balance 70 Eco Shoe (ME070 & WE070)
New Balance is breaking into the green shoe arena, and we aren’t talking colors. The just released ME070 and WE070 are made from recycled and sustainable materials, designed and developed with a real focus on eliminating waste. Boston-based New Balance is in the process of creating a new eco-preferred collection within it’s Outdoor category, of which the 70 will be the introductory model.
Billed as “part of a larger, corporate-wide sustainability initiative to operate our business in an environmentally sensitive manner,” the New Balance 70s are just the tip of the toe. Developed for eco-fashionable consumers, the New Balance 70 features a new eco-friendly construction with seventy-five percent of the upper components consisting of “environmentally preferred materials.” The laces, webbing, rand, quarter, tongue and saddle incorporate recycled polyester; the foxing and the tip of the shoe are synthetics made with fewer solvents than traditional materials. Rice husks filler in the outsole reduces the amount of rubber needed, thus reducing the amount of petroleum used. Water-based adhesives (rather than solvent-based) are used to join the upper and the sole unit and no paper stuffing or paper wrapping are used in the packaging of 70.
I was lucky enough to be one of the few to test out this new shoe before it hit the market. The first impression of the stylish burnt-orange model (MT070PB) I received in the model was › Continue reading
