The Chic Ecologist

Eco Eliteism – Greener Than Thou – Are you a Green Snob?

I recently received an email with a footer that read: “Please consider the Environment before printing this email. Think Green.” The interesting thing is that it actually made me kind of mad. The person who sent me this email is anything but green, and frankly I wouldn’t be surprised if they thought green living had more to do with color choices than the earth or the environment. This got me thinking though, have I become an eco-eliteist? Am i so into my own ‘green-ness’, that I deny any attempt, genuine or not, at other becoming green or doing something that will benefit the earth regardless of how they feel about it? I guess it has a lot to do with the whole concept of Greenwashing. That it’s cool to be green, but people don’t think or embrace it, they turn it into a marketing line, a ploy, a fad. › Continue reading

Tags: eco elite, Environment, green marketing, greenwashing, Political